

This mail piece spotlights Ford Truck Month with a striking front image of a red F-150 and an eye-catching “Only $459 per Month!” offer. The back features a personalized letter from the general manager, inviting recipients to swap keys and trade up, emphasizing limited-time deals and a special confirmation code for a more personal touch. Together, it blends a direct, friendly appeal with bold visuals to drive interest in test drives and trade-ins.